The holiday is a great way for young adults to dress up in a sexy provocative manner without being labeled a tramp or a player, says Richard Williamson of Pierre’s Costumes in Philadelphia.

"We have seen a trend towards many more young couples getting sexy costumes and lingerie to wear to a party," says Williamson, whose store creates original costumes for TV, film, theatre and general public.  "The typical buyer is married and has young kids. People of all ages just want to let loose and have some fun every now and then.  There really is no average buyer of the sexy outfits."

The largest segment of sexy outfit buyers is college students, but it’s the other types of customers that you may not expect. Young 20 and 30 somethings are still anxious to relive those wild college days. They now have the means to throw the over-the-top toga party that they could not afford in college.

"We stock both sexy costumes & lingerie in addition to the rude and funny ones," says Marie Giancaterino of Planetcostume.com. "They too cater to larger sexy people. The men’s outfits will fit and flatter your regular... guy even if he hasn’t seen the gym in years."

One thing is for sure, while the topic of sex is taboo the rest of the year. Sex is on many people’s minds at Halloween.