ADVERTISE ONLINE WITH US
Put your advertising dollars to work for you. Reach the most sought after demographics: Men 25-54.InteractiveDad.com is the premier web site and online magazine for fathers. We focus on family and finance matters facing fathers. The site is free to users and content is updated daily.
Thinking about marketing to men–you’ve come to the right place. At the right time. BusinessWeek in a recent cover story entitled Secrets of the Male Shopperwrites:
The evolution in how men shop and what they shop for goes far beyond the shave and haircut. Men are marrying later, and once hitched they’re breaking the old rules.
Thanks to the two-career household and fathers’ increasing interest in raising their kids, men are putting in their two cents when it comes to buying for them. The makers of the high-concept Bugaboo stroller deliberately went after dads, designing a black-and-chrome contraption with a set of tires that wouldn’t be out of place on a dirt bike. No kids or tear-jerking moments in Bugaboo International’s ads. They focus on engineering and design.
For companies that see all men as potential customers, it’s a trick to find a way to speak to the metro, retro, and everyone in between.
Why Advertise On InteractiveDad.com?
InteractiveDad.com site has been featured by WCVB-TV5 (ABC) in Boston, Mass., Bay News 9 in Tampa, Fla., the syndicated morning show The Daily Buzz, and KOMO 1000 Newsradio in Seattle, Washington.Online web site advertising is a big decision for any company. We offer web banner advertising and a variety of internet web site advertising options. And we provide a unique and rare opportunity to market to Generation X men.
– A d v e r t i s e m e n t –
OUR AUDIENCE AND DEMOS
Gender: Male 80%; Female 20%
Marital Status: Married: 80%; Divorced: 11%; Single: 9%
Age: 20-34: 18%; 35-49: 37%; 50-65: 13%
# of Children: 1 Child: 28%; 2 Children: 36%; Expecting First Child: 9%
Employment Status: Employed: 61%; Self Employed: 20%; Stay-at-Home Parent: 12%
Online Buying Habits: Buy online all the time/frequently: 58%
Household Income: $50-99K: 34%; over $100K: 21%
Visitor Loyalty: 89% return rate
Average Length of Visit: 17 minutes
It makes no difference whether you’re a mom and pop business, a Fortune 500 or an agency media buyer, advertising can be customized to meet your needs and your budget.
Website Available Formats
728×90 Leaderboard; 120×600 Skyscraper; 300×250 Rectangle
Other formats upon request.
InteractiveDadMagazine.com offers text and banner advertising in the weekly HTML E-mail newsletter.
The newsletter has a growing list of loyal subscribers.
FULL SERVICE OPTIONS AND DISCOUNTS
At InteractiveDad.com we do it all.
And that includes writing text ads and designing banner ads. We study your needs, then take the ball and run with it.
There’s an additional charge for that, however the discounts we offer for signing a long-term ad contract will usually offset any additional expense.
We are NOT a one-size-fits-all web site. Customization and service is what we’re all about.
GET STARTED NOW!
Please email us at info (at) InteractiveDad.com. Or complete the contact form and we’ll put together an advertising campaign to meet your needs and budget.
Want to know when we offer advertising deals and special discounts?